Stories still move the world.
I help brands tell better ones.
Across industries, geographies, and the AI shift.
Marketing strategist with a fourteen years of work across consumer, fintech, and B2B tech, built between Delhi and Paris.
I write Subject Matter, a newsletter on creative industries and marketing , in the Global South. I host Custodians of Crafts, a podcast with founders keeping cultural crafts alive in the age of AI.
I take on a small number of consulting engagements each quarter to shape early-stage companies.
14 years.
5 categories.
2 continents.
CONSUMER · FINTECH · LIFESTYLE · BEAUTY · VERTICAL AI
Nicobar
Lenskart
L'Oréal
Fabindia
Juni
Aditya Birla Group
Temelion
THE WORK
I help founders sharpen their positioning, build their first marketing function, and find their voice in markets that makes people care.
Marketing strategy for founders building across categories, continents, and the AI shift.
Fractional Leadership
For founders who need a senior strategist before they're ready to hire one full-time.
Go-to-Market Sprints
A twelve-week intensive to take a product, position, or launch from idea to in-market.
Content & Community
Newsletter, podcast, community — three places to land your story in front of the people who matter to your brand.
CONTENT & COMMUNITY
Talking, Writing, Creative Juicing
Subject Matter
The flagship property of the Subject Matter Labs repertoire that I built over the last two years. Now, a bi-monthly read on the cultural forces reshaping global commerce — and the founders, brands, and movements driving them. Mostly the Global South, mostly what mainstream business media misses. Dive in!
Custodians of Crafts
Watch or listen to conversations with founders, makers, and thinkers from the Global South keeping cultural crafts commercially relevant in the age of AI.
Long-form, with the people most podcasts haven't found yet.