A half-day for teams whose content needs a bit of a makeover - you know it when technically everything sounds fine but the narrative isemotionally flat. Narrative frameworks, founder story-mining, and the practice of writing copy that doesn't sound like everyone else's.
Marketing teams whose blog posts read like they were written by a committee
Founders who used to write the copy and now don't recognise the brand voice
Companies in technical categories where the writing has gotten generic
Teams about to launch a product who want the launch narrative to mean something
Eight to twelve weeks
A half-day for teams whose content needs a bit of a makeover - you know it when technically everything sounds fine but the narrative isemotionally flat. Narrative frameworks, founder story-mining, and the practice of writing copy that doesn't sound like everyone else's.
Marketing teams whose blog posts read like they were written by a committee
Founders who used to write the copy and now don't recognise the brand voice
Companies in technical categories where the writing has gotten generic
Teams about to launch a product who want the launch narrative to mean something
Eight to twelve weeks