Collaborations & PR

At Nicobar, a lifestyle digital-first brand, I was leading Brand Strategy & Communication. As part of PR initiatives we build strong collaborative projects.

I launched first ever B2B PR partnerships strategy by developing framework to assess partner strength, onboarding partners such as Twitter, World Wildlife Fund, WeWork etc.

Customer Acquisition & GTM

Case Study: Driving customer acquisition through Story-telling, covers the conditions and wins of launching “Gifting” category and the results.

Digital Marketing Portfolio 2013-2018

The attached file gives a detailed perspective of my digital marketing initiatives and goals achieved while working for India’s leading eCommerce brands.

It would also give my proficiency level in each as well as tools that I am familiar with.

As an entrepreneur, I launched and scaled a consumer brand to 11 multi-brand stores and 3 websites in India. I’ve also been part of supporting other founders, define and launch their brands. Read more about my work in Entrepreneurship & consulting here.